Swimmers with TRISWIM products and the words What’s in your swim bag?

LANSON GROUP JOURNAL — BRAND PARTNERSHIP

TRISWIM,
beyond the pool.

After-swim hair and skin care for swimmers and families, alongside more sports essentials to explore from SBR Sports Europe.

Read the story ↓

20 AUGUST 2026 · 6 MIN READ

Making more of the after-swim routine.

Lanson Group is pleased to announce its partnership with TRISWIM, supporting the development of the specialist swimming hair and skin care brand across UK retail, pharmacy and sports channels.

The partnership brings together TRISWIM’s after-swim care expertise and Lanson Group’s wholesale, distribution and market development capabilities. Our focus is to build trade relationships and connect the brand with retailers serving swimmers, families and active customers throughout the UK.

TRISWIM is part of the wider SBR Sports Europe offering, which also features TRISWIM Junior, TRISLIDE, SKIN SLICK, FOGGIES and SURPASS. Together, the ranges span after-swim care, anti-chafing products, sports toiletries and equipment care.

AFTER-SWIM CAREUK TRADE PARTNERSHIPWIDER SPORTS RANGE

INTRODUCING TRISWIM

Care that starts when you leave the water.

TRISWIM offers a straightforward after-swim routine built around cleansing, conditioning and moisturising. Its Chlorine Removal Shampoo helps wash chlorine, salt water, hard-water minerals and pool chemical odours from hair; Conditioner helps moisturise, detangle and improve manageability.

Body Wash adds an after-swim cleansing step, followed by moisturising Body Lotion. Together they give retailers a coordinated range to offer alongside swimwear, goggles and training equipment.

Explore TRISWIM ↗
TRISWIM shampoo by a swimming pool
TRISWIM · AFTER-SWIM HAIR CARE

THE AFTER-SWIM RANGE

A complete routine,
from pool to home.

Alongside the shampoo, conditioner, body wash and lotion, the wider TRISWIM collection includes travel sets, larger bottles, detangling brushes and SUIT SOAK for swimsuits, technical swimwear and wetsuits.

Lineup of six colourful TRISWIM hair and skin care products
TRISWIM · SWIM HAIR AND SKIN CARE

Speak with Lanson Group to confirm the current UK selection, pricing and availability.

TRISWIM Junior 2 in 1 hair and body wash held beside a child
TRISWIM JUNIOR · AFTER-SWIM CARE FOR CHILDREN

FOR YOUNGER SWIMMERS

Meet TRISWIM Junior.

TRISWIM Junior brings the range’s swimming focus to children’s after-pool routines. Its After Swim Hair & Body Wash comes in Sweet Persimmon Fruit and Sweet Watermelon fragrances, alongside an After Swim Detangling Conditioner Spray.

These formats offer a practical introduction to the brand for families attending swimming lessons, leisure centres and swimming clubs.

Explore TRISWIM Junior ↗

BEYOND THE POOL

The wider SBR Sports
Europe range.

Additional ranges for swimming, triathlon, cycling and everyday movement. These are products featured by SBR Sports Europe, not a confirmed UK stock list; ask our team which are available through Lanson Group.

Cyclist with SURPASS sports care products
SURPASS · SPORTS CARE FROM SBR SPORTS EUROPE

CARE BEFORE AND AFTER SPORT

More ways to support an active routine.

TRISLIDE helps reduce friction during activities such as swimming, cycling and running, and can make wetsuits easier to put on and remove. SKIN SLICK offers a portable anti-chafing option. FOGGIES wipes combine lens cleaning and anti-fog care for goggles and diving masks.

SURPASS extends the portfolio into sports care with chamois and anti-chafe creams, Magnesium Recovery Gel, Warm-Up & Recovery Balm, after-sport washes and bath salts marketed for post-sport recovery.

MADE FOR SWIM ROUTINES

From poolside to what’s next.

Swimmer with TRISWIM products beside an outdoor pool
TRISWIM · POOLSIDE AFTER-SWIM CARE

DEVELOPING UK RETAIL OPPORTUNITIES

Let’s talk about
your requirements.

Based in Aberdeen, Scotland, Lanson Group works across UK wholesale, distribution and market development. TRISWIM is the central focus of this partnership, with opportunities to introduce after-swim care to swimming retailers, sports shops, pharmacies, leisure centres and e-retailers.

Businesses interested in TRISWIM Junior, TRISLIDE, SKIN SLICK, FOGGIES or SURPASS can also contact us to discuss their needs and confirm which products are available through Lanson Group.

01

Tell us about your business

Share your sales channels and the customers you serve.

02

Explore the products

Let us know which swim and sports care ranges interest you.

03

Confirm trade details

Discuss current ranges, wholesale pricing and relevant requirements.

GOOD TO KNOW

TRISWIM: frequently asked questions.

What is TRISWIM?

TRISWIM is a specialist after-swim hair and skin care brand offering products such as chlorine-removal shampoo, conditioner, body wash and moisturising lotion.

Which other brands are offered by SBR Sports Europe?

Alongside TRISWIM, its website features TRISWIM Junior, TRISLIDE, SKIN SLICK, FOGGIES and SURPASS, covering children’s swim care, anti-chafing products, anti-fog wipes and sports care.

Can UK retailers enquire about stocking these products?

Yes. Contact Lanson Group with your business details, sales channels and products of interest. Our team can confirm the available ranges, wholesale pricing and relevant trade requirements.

TRISWIM & SBR SPORTS EUROPE

Bring after-swim care
to your customers.

Looking to develop your swimming, sports or personal care offering? Contact Lanson Group to discuss TRISWIM and enquire about the wider SBR Sports Europe range.

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