LANSON GROUP JOURNAL — BRAND PARTNERSHIP
ApaCare,
closer to home.
Lanson Group represents ApaCare in the UK, bringing German-developed hydroxyapatite oral care to the everyday routine.
Read the story ↓German dental thinking, now closer to home.
Lanson Group is the UK distribution partner for ApaCare, a German oral-care brand built around medical hydroxyapatite. Together, the focus is on making the range more accessible to UK pharmacy, dental and retail channels.
ApaCare's approach starts with a familiar mineral: hydroxyapatite, a key component of natural tooth enamel. In the brand's “liquid enamel” formulations, fine particles are designed to settle on the tooth surface, helping to smooth microscopic irregularities. Selected products pair hydroxyapatite with fluoride for everyday oral care.
Developed in Germany by Cumdente GmbH, ApaCare brings that science-led approach into products that fit naturally into daily life—from the bathroom shelf to on-the-go routines.
MEET THE BRAND ✳
Say hello
to ApaCare.
A thoughtfully developed oral-care range with enamel health at its heart. Practical daily essentials, backed by German dental research and designed for real routines.
Discover liquid enamel ↗
THE COLLECTION
Everyday care,
your way.
From the first brush of the morning to moments in between, explore some of the products in the UK range.
01 / 03 · THE EVERYDAY ESSENTIAL
ApaCare Toothpaste
Hydroxyapatite and fluoride come together in a daily toothpaste designed to support smoother-feeling enamel and gentle care for sensitive teeth.
02 / 03 · CARE ON THE GO
ApaCare Gum
A pocket-sized addition to the range: anti-caries chewing gum with xylitol and hydroxyapatite for an oral-care moment beyond the bathroom.
03 / 03 · A FRESH PERSPECTIVE
OraLactin Liquid
Part of ApaCare's OraLactin range, this mouth rinse brings a microbiome-focused perspective to an everyday oral-care routine.
MADE FOR REAL LIFE
Good habits look good on everyone.
Great oral care is built into the small moments that happen every day. ApaCare's range makes room for those moments, whether it's your morning brush or a fresh start after lunch.
Visit ApaCare UK ↗THE SCIENCE IN SIMPLE TERMS
What is hydroxyapatite toothpaste?
Hydroxyapatite is a mineral found naturally in tooth enamel. ApaCare uses it in oral-care formulations to help deposit mineral onto the tooth surface and support a smoother feel. Its daily toothpaste also contains fluoride.
Read ApaCare's explanation ↗
Enamel-first thinking
Hydroxyapatite is a key mineral component of enamel, making it a natural starting point for ApaCare's approach.
Complementary ingredients
ApaCare's toothpaste pairs hydroxyapatite with fluoride rather than positioning one as a replacement for the other.
Everyday relevance
The range spans daily toothpaste, chewing gum, mouth rinse and more, with individual products suited to different routines.
THE PARTNERSHIP
A thoughtful route
to the UK.
Lanson Group supports healthcare and personal-care brands with UK wholesale, distribution and market development. For ApaCare, that means connecting a distinctive oral-care range with the channels and people best placed to bring it into more everyday routines.